The visual style of AquaSavvy can be described as follows:
The water drop symbol and the letter shapes have been harmonised visually to communicate the ideal relationship between natural + man-made. The letterforms represent urban infrastructure and also the ideology that we create as humans. The forms also reference game interfaces, reinforcing the notion that innovation is derived from play and storytelling. Lastly, the forms can be seen as pathways – unconventional ways to reach new solutions and to re-invent / re-flow what we have done before.